Serving Athletes Who
dream big
Athletes should never have to face big decisions without savvy legal representation.
The Nowell Firm stands alongside professional and student athletes, providing high-touch, premium services that equip them to protect their rights and maximize opportunities.
for
Whether you’re a current or former professional football player, or a student athlete eligible for the upcoming NFL draft, The Nowell Firm is here to support you with the agent services you need to fiercely advocate on your behalf.
Or if you’re a high school or collegiate athlete who wishes to leverage your talent to fund off-the-field opportunities, we are here to provide sports law services you can count on.
If you’re a parent or guardian, you’re also welcome here. We recognize the essential role you play in helping young athletes make sound decisions about contracts, business structures, and long-term opportunities.
When you work with The Nowell Firm, you can expect honest guidance, clear communication, and a personalized approach rooted in decades of expertise.
Build the foundation for lasting success through The Nowell Firm’s two core practice areas:
For professional players, we provide advice and counsel related to the negotiation of agreements with NFL Clubs as well as marketing and endorsement agreements. After the contract is signed, we continue to advocate on your behalf to ensure you receive all the benefits to which you are contractually entitled.
For student athletes, we review and negotiate institutional and third-party name, image and likeness (NIL) agreements and revenue sharing agreements, so you understand every detail of the offer and can move forward with confidence.
We guide you through forming and running your own business, handling entity formation, compliance, vendor and business contracts, employment agreements, and non-disclosure agreements (NDAs).
expertise
You Can Trust,
guidance
You Can Rely On
When you enlist The Nowell Firm for legal guidance, you work directly with founder Serena Nowell and her experienced sports operations team.
With more than 30 years of experience and thousands of contracts negotiated, she brings unmatched expertise to the table when the stakes are high.
Serena’s approach is high-touch and personal, prioritizing clear communication and honest guidance. You’ll gain the confidence and peace of mind that comes from having an experienced negotiator in your corner—one who genuinely cares about you and tenaciously pursues your best interests.
We genuinely love our clients, and we’re glad the feeling is mutual.
Here is what some of them have to say:
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City, State
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Choose The Nowell Firm and
achieve
Your
full career
potential
When you’re ready to discuss your goals and ambitions, The Nowell Firm is here to protect your rights and open the doors to long-term success.
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